methodology
To develop innovative, viable products, the designer must have a thorough knowledge of the market. Knowledge of what already exists, where optimization is required, where solutions are required. The essence, function, and meaningfulness of a product are the subject of intense study and research. The suitability of materials is considered. Forms are sought that are more integral to their intended functions. Preliminary concepts are developed on the basis of these considerations and sketched out by hand. Preliminary models then give concrete form to the sketches. Once that form is completely understood, final products are conceived. Products that are unique with a personal imprint left on every detail. Technology, the choice of materials, and workmanship reflect the identity of the designer. The products that are created unite design with functionality – Engineered, innovative, puristic, focused and architectural. The tradition of craftsmanship with innovative technology needs to be combined to achieve clarity and functionality of form.
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